FLORHAM PARK – German skincare giant Beiersdorf has opened a new “innovation centre” for research and design at 6 Vreeland Road in the borough.
The Hamburg, Germany-based company, whose products include leading global brands such as Coppertone, Nivea, Eucerin and Aquaphor, announced the opening on Thursday, February 3, along with the opening of its new North American headquarters. in Stamford, Connecticut.
“The two new facilities represent a strong commitment to the region and will help drive Beiersdorf’s growth with a strengthened position in the North American market,” the company said in a statement. “By establishing a new Regional Center for Innovation in New Jersey, Beiersdorf will gain new local knowledge to help identify unmet consumer needs and fuel further innovation.
The Florham Park facility is described as a “state-of-the-art center of innovation”.
“Just 35 miles west of New York, this area of New Jersey is considered a ‘science hotspot,’ as it is also home to other major research and development centers and has excellent access to talent and to universities, suppliers and testing institutes,” the company said. “This NJ Innovation Center is one of two Beiersdorf regional innovation centers worldwide, the other in Shanghai. It is the world’s first center of excellence for over-the-counter and solar products outside of Hamburg.”
“The Beiersdorf Innovation Center will be our engine in North America,” said Beiersdorf CEO Vincent Warnery. “The United States is the world’s largest skincare and suncare markets. A strong R&D presence in North America and a strengthened position in skincare and suncare are key to growing our business in the region and fully aligned with our CARE+ strategy,” he said, referring to a business strategy of the company.
The new facility in Florham Park will employ 45 scientists who formulate, analyze and evaluate the effectiveness of skin care products, among 900 Beiersdorf scientists worldwide, according to the company.
“Regional Innovation Centers are an essential part of our global R&D strategy,” said Dr. Gitta Neufang, Senior Vice President of Global Research and Design at Beiersdorf. “With this new center, we are significantly improving our R&D capabilities, which allows us to accelerate innovation. as well as to facilitate close collaboration with our local partners. This therefore allows us to merge and take full advantage of internal and external skin expertise to identify unmet needs of patients and consumers, and develop innovative and therapeutic skin care products. »
In addition to the two regional innovation centers in China and Florham Park, Beiersdorf has regional development labs in Brazil, India, Japan and Mexico.
The new LEED (Leadership in Energy and Environmental Design) certified center at Florham Park spans approximately 32,000 square feet of office and lab space with room for expansion, and includes collaboration spaces, a concentration room with sensory panels for consumers and state-of-the-art equipment. -art lab suites for OTC product development.