ELIZABETHTOWN – Jersey Mike’s Subs expands to Elizabethtown.
The popular quick and casual sandwich shop, which serves fresh subs sliced on freshly baked white or wheat bread, will open at the corner of South Poplar and West Swanzy streets, across from the IGA Fresh Foods supermarket.
Completion is scheduled for late December and the restaurant will open after the New Year, according to Tara Ostrander, project coordinator for RayWest Designs.
“Of course, Elizabethtown is a good neighborhood. There aren’t any other Jersey Mike’s out there, ”she said,“ and this one is a little bigger. The layout is a little different.
The 2,050 square foot business will share a duplex tenant space with the Big Smoker Friendly store.
Ostrander declined to say who the owners are, but noted that they have other Jersey Mike locations.
Until recently, a sign was posted by Swanzy Street that read: “The Jersey Mike submarines are coming soon”. This sign has since been removed.
“They’ve pretty much taken all the old stuff out,” said Kristin Height, who manages Big Smoker Friendly. “Almost everything will be brand new.”
It would be the first Jersey Mike’s to open in Bladen County. The closest to Elizabethtown is on North Elm Street in Lumberton. Clinton also has a location.
How did Height think the sub-restaurant would do in a town long known for its Melvins burgers?
“Honestly, I’m not sure,” she replied. “At first they’ll get business because people want to see what it looks like.”
The Jersey Mike’s chain has its roots in 1956, when what was originally called Mike’s Subs opened in a small store in the seaside town of Point Pleasant, New Jersey. In 1987 the franchise began and the name was changed from Mike’s Subs to Mike’s Jersey “to capture the authenticity of where the authentic sub sandwich was born,” the company says on its website.
Jersey Mike’s Franchise Systems, with more than 2,000 locations open and under development nationwide, is headquartered in Manasquan, New Jersey.
This story is written by Michael Futch of the Bladen Journal. Contact him at 910-247-9133 or [email protected]