Lidl has launched a “Good to give” label directing customers to the products needed by food banks which will provide those who depend on them with a healthy and varied diet.
The initiative – considered an industry first – aims to diversify and increase donations to food banks as more people turn to them to help with the cost of living crisis.
Shelf labels will highlight selected shelf-stable items that offer a wider variety of nutritional benefits and can be dropped off at donation points after Lidl store checkouts.
Items will be collected regularly by local food banks and community projects.
Lidl chose the list of 30 food items in consultation with Neighbourly, which coordinates the delivery of surplus food to local good causes, and the NHS Eatwell guide.
Selected products include canned fruits, lentils, mackerel, noodles and brown rice.
“Through these conversations, it has become clear that we can play a leading role in helping those who rely on food banks maintain more nutritious and balanced diets by encouraging our customers to give a little differently.
“We hope more retailers will adopt the ‘trust mark’ so that we can work together as an industry to help more people access the balanced and nutritious diet they need.”
District General Manager Steve Butterworth said: “Through our work with local charities and good causes, supported by our latest community surveys, we can see how the cost of living crisis is causing a strong increased demand for food banks and frontline. services.
“This will only increase in the months to come.
“With the launch of this new initiative, Lidl demonstrates that they are truly committed to finding innovative ways to support their customers and local communities.”
The initiative will be tested for six months.