Primark will offer 2,000 children’s products as it tests click and collect services in more than two dozen stores in the North West.
However, the retailer’s owner said he was not likely to “ever” expand his online growth to home delivery for customers.
The company said the new trial will feature 25 stores and give those who live closer to a smaller Primark access to a much wider range of items.
“This trial will allow us to deliver more fashion, licensing and lifestyle products to more customers, more often.”
The company said its new UK website, launched in April, has proven popular. Traffic to the new site has increased by around 60% and nearly 15% of customers are checking stock levels in stores.
George Weston, the consumer giant’s billionaire boss, however, told the PA news agency there were still no plans for Primark to get into home deliveries.
“We have a very strong children’s range that we can’t always feature fully in our stores, so clicking and collecting means we can sell all of these items in stores where they may not be on display,” he said. -he declares.
“But I don’t think we’ll ever do home delivery.
“We can see an opportunity with click and collect that works well with the store model in a way that isn’t the same with delivery.”
The retailer is ready to deliver the margin bosses promised a year ago despite inflation rocking much of the economy.
This is an improvement from 7.4% in the company’s last fiscal year – which ended last September.
In November, bosses told shareholders to expect a 10% margin for the current financial year as sales soared as stores reopened after lockdowns.
Indeed, sales were up 81% in the three months to the end of May, compared to a year ago.
Even looking further back, to the year before the pandemic, sales are still 4% higher than they were.
Some of the company’s TV partnerships have proven successful, with Lilo & Stitch and Stranger Things branded apparel performing well.
This comes despite massive inflation, which Primark says will force it to raise prices in the fall.
In Monday’s trade update, AB Foods said nothing about costs, inflation or pricing at Primark.
But he revealed pressures on many of his food businesses. AB Foods owns AB Sugar, which employs around 40,000 people worldwide, the Twinings tea company and others.
Across all food categories, sales increased 10% to £2.3 billion in the quarter.
Shares of AB Foods were up 0.7% after early trade.