The Giant Company eliminates fees and minimum order for customers who pick up their groceries

CARLISLE – The GIANT Company has introduced some enhancements to its online grocery offerings – aimed at Giant Direct and Martin’s Direct customers who choose to shop at the store.

The company announced this week that it has waived minimum order and pickup fees for Giant Direct customers.

“With today’s customers having more choices than ever before, it’s critical that we continue to take steps to differentiate our online shopping experience,” said Matt Simon, vice president of experience. branding for The Giant Company in a release. He added that eliminating minimum order and pickup fees also provides Giant Direct and Martin’s Direct customers “increased convenience and value.”

Simon said the improvements “accelerate” the grocery chain’s omnichannel strategy, which is a retail strategy that incorporates the different shopping methods available to customers.

The change represents the latest investments made by The Giant Company to support its e-commerce business, the company said in a statement announcing the new initiatives. In November, the company opened its state-of-the-art Giant Direct E-commerce fulfillment center in Philadelphia to serve more customers in Philadelphia and southern New Jersey.

And in January, the company launched Ship2Me by Giant, giving customers access to an expanded assortment beyond traditional grocery categories delivered directly to their homes.

“By providing access to complementary products not traditionally found in-store, we are adding endless aisle shopping options for today’s busy families, all with the convenience of being delivered right to your door,” said John Ruane, senior vice president, omnichannel merchandising, when the program was introduced.

In addition to ordering groceries and household staples for pickup or delivery through Giant Direct, Ship2Me offers more choices in categories like health and beauty, home decor, and other household items. .

Instead of picking up Ship2Me items at the store or having them delivered at a scheduled date and time, these items are shipped directly to customers by Ship2Me sellers.

The Giant Company also partners with Instacart to provide Giant Instant Delivery and Martin’s Instant Delivery which delivers essential grocery items in as little as 30 minutes.

The company has more than 175 pickup locations and customers in 90% of the company’s footprint have access to online grocery ordering and delivery services.